Principal Product Designer
2022–2026
Led UX strategy for Truist's public-facing platform across 40+ products, reaching 17.5M+ monthly visitors. Directed navigation and sign-in redesign, driving measurable VOC improvement (15 pts) and improved sign-in and product discovery. Delivered merchandising UX improvements generating 10–15% month-over-month conversion gains in 2025. Built and scaled the unauthenticated design system (AEM) with a cross-functional team of 12 — delivering 35+ components, 25+ patterns, and 15+ templates to support Truist's 120+ person enterprise UX org, reducing design rework and accelerating development timelines. Led UX strategy for the Truist Championship PGA Tour campaign (2025–2026), spanning the inaugural Philadelphia event and permanent Charlotte home.
Senior Product Designer
2020–2022
Led UX design for 13+ communication personalization preference flows across email, phone, and text channels, ensuring regulatory compliance and mitigating litigation risk. Supported enterprise Figma migration, translating 10–15+ components into the evolving UX design system serving an 85+ person UX org. Mentored 2 junior designers across a 9-person UX team. Embedded accessibility standards and research-informed decisions into design workflows across multiple business segments.
Led IA and UX design for the full integration of Ally Invest into the authenticated platform across desktop, mobile web, and mobile app — expanding the feature set for millions of Ally banking customers while meeting accessibility compliance and mitigating regulatory litigation risk. Directed IA redesign and modernization of the Ally Invest mobile app in close partnership with an engineering team of 4–6 developers. Led UX for Managed Portfolios and multiple high-profile product launches. Championed accessibility across a 50+ person UX org — designing a documentation framework to integrate WCAG standards into the team's Sketch workflow and handoff process.
Established EPRI's first-ever UX practice within a 10-person engineering-led team in Palo Alto. Rebuilt IA and UX for EPRI's primary SharePoint-based research platform used by scientists, researchers, and engineers. Led a team of 3 engineers to design and launch an executive mobile app — a first for the organization. Drove tooling modernization from Axure to Sketch, replacing a rigid 6-month waterfall cycle with an iterative, design-led process.
Contributed UX design and research across a fully cross-functional agile pod of ~12 for one of the largest home improvement retail platforms in the US. Designed omnichannel features across product browsing, research, selection, and cart experiences. Built innovative in-store simulation tools including a paint selection feature — an early example of experiential retail UX.
Creative Director
2002–2011
Helped build a motorsports-focused digital agency serving world-class clients including Penske Racing, Chip Ganassi Racing, Hendrick Motorsports, Ferrari America, and the Indianapolis 500. Collaborated with high-profile drivers and teams including Danica Patrick, Ryan Briscoe, and the Rahal family. Performed professional race photography and produced visual assets for branding campaigns and event activations.
