EPRI
Zero-to-One · Mobile App · UtilitiesProblem
EPRI's Member Center (built on SharePoint) gave members access to purchased research, product information, and event details — but had no mobile access. Members could only reach this information from office computers on internal servers.
Solution
Designed and launched EPRI's first-ever mobile app — a native app on Cordova framework (single codebase for Android and iOS). Full process: member surveys, traffic analysis, user flows and journey maps, wireframes, InVision prototype, development, launch.
Role
UX Design Lead (first and sole UX at EPRI). Led the full project from discovery through launch, working within a 10-person engineering-led team. Prototyped with Proto.io, Pixate, and InVision.
Metrics
First mobile app in EPRI's history | Launched on Android and iOS via Cordova | Launched to rave reviews from members | Immediately generated wave of enhancement requests

