EPRI

Zero-to-One · Mobile App · Utilities
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Designed and launched EPRI's first-ever mobile app — from member surveys to Cordova-based native app. Launched to rave reviews.

Problem

EPRI's Member Center (built on SharePoint) gave members access to purchased research, product information, and event details — but had no mobile access. Members could only reach this information from office computers on internal servers.

Solution

Designed and launched EPRI's first-ever mobile app — a native app on Cordova framework (single codebase for Android and iOS). Full process: member surveys, traffic analysis, user flows and journey maps, wireframes, InVision prototype, development, launch.

Role

UX Design Lead (first and sole UX at EPRI). Led the full project from discovery through launch, working within a 10-person engineering-led team. Prototyped with Proto.io, Pixate, and InVision.

Metrics

First mobile app in EPRI's history | Launched on Android and iOS via Cordova | Launched to rave reviews from members | Immediately generated wave of enhancement requests

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Digital MomentumDigital Momentum
TruistTruist
US BankUS Bank
Ally FinancialAlly Financial
Lowe'sLowe's
EPRIEPRI
FerrariFerrari
Team PenskeTeam Penske
Hendrick MotorsportsHendrick Motorsports
Indianapolis Motor SpeedwayIndianapolis Motor Speedway
Digital MomentumDigital Momentum