Lowe's
eCommerce UX · Experiential Retail · Early AgileProblem
Lowe's wanted an online paint selection tool to help customers make better-informed purchases including repurchases. The full vision was researched and planned but significantly downsized. An MVP was greenlit instead.
Solution
Phase 1 — Researched full paint selection system including in-store visits, process flows, wireframes, and architecture for genre-to-color-to-SKU selection. Postponed before launch. Phase 2 — Joined special team to build a seasonal paint color MVP allowing users to view colors in room scenes. Delivered in weeks, tested and released with minimal issues.
Role
IA/Design on both phases. Phase 1: in-store research, process flows, wireframes, stakeholder communication. Phase 2: sketches → visual design → MVP development alongside a devoted developer → testing → release.
Metrics
20% increase in online seasonal paint sales | MVP delivered in weeks from concept to release | High stakeholder praise | Positive customer reviews at launch
