Lowe's
eCommerce UX · Omnichannel · RetailProblem
Lowe's wanted to create an online product installation purchase flow synced with its in-store installation offering. Translating the physical installation system to an online experience had significant complexity.
Solution
Designed an end-to-end installation purchase flow — from advertisement on product list pages through checkout and installation completion. Conducted in-store research with sales associates and customers before designing the online equivalent. Created both low-fidelity annotated wireframes and hi-fidelity designs, with the hi-fi approach being key to executive approval.
Role
IA/ID and user research contributor. Collected in-store feedback, created purchase flows, sketches, wireframes. Communicated with product owners and executive groups. Collaborated with visual designers on hi-fi execution. Project postponed after final designs received executive approval.
Metrics
Final designs received executive approval | Hi-fi approach was the differentiator for stakeholder sign-off | In-store research methodology grounded design decisions
