I'm a principal product designer with 20+ years of experience building digital products that actually work — for financial institutions, utilities, Fortune 50 eCommerce companies, motorsports brands, and startups.

My work sits at the intersection of information architecture, design systems, and end-to-end UX — the kind of work that has to hold up under regulatory scrutiny, scale across platforms, and still feel effortless to the person using it.

I've led teams and projects at Truist, Ally Financial, U.S. Bank, Lowe's, and EPRI. I've also built brands for Penske Racing, Ferrari America, and the Indianapolis 500.

When I'm not designing, I'm usually outside — kayaking, hiking, or cycling. I've pushed a kayak over more than a few waterfalls. It's a good reminder that calculated risk, preparation, and commitment to the line usually get you where you're going.

Jason Silva
TruistTruist
US BankUS Bank
Ally FinancialAlly Financial
Lowe'sLowe's
EPRIEPRI
FerrariFerrari
Team PenskeTeam Penske
Hendrick MotorsportsHendrick Motorsports
Indianapolis Motor SpeedwayIndianapolis Motor Speedway
Digital MomentumDigital Momentum
TruistTruist
US BankUS Bank
Ally FinancialAlly Financial
Lowe'sLowe's
EPRIEPRI
FerrariFerrari
Team PenskeTeam Penske
Hendrick MotorsportsHendrick Motorsports
Indianapolis Motor SpeedwayIndianapolis Motor Speedway
Digital MomentumDigital Momentum